Our Blog

You can’t equip your sales team with the skills and knowledge they need to succeed if you’re using outdated training techniques.

Many sellers are drowning in administrative chores, duplicating efforts, and searching for the sales content they need.

With AI, organizations can optimize their sales processes, improve customer interactions, and boost overall sales performance.

Companies that prioritize collaboration and knowledge sharing are twice as likely to be top performers in their industry.

Part VI: A Word of Advice about Sales Enablement For companies looking to adopt the discipline of sales enablement or to increase the effectiveness of an existing team, the Four As of enablement are assess, audit, align and action. By adopting a continuous process of...

Part V: Maximize sales content effectiveness   To maximize the effectiveness of your sales content, it is imperative that you address all the factors that affect its delivery and usefulness to the prospect. In addition to ensuring that the content is targeted and...

Part IV: Attributes of Effective Sales Content   In today’s market, buyers have already done much of their preliminary research before they even contact your sales force. In fact, it’s estimated that more than 70 percent of B2B buyers fully define their needs...

Part III: Challenges of Creating Effective Content Many companies create and distribute reams of content but it has no effect on sales success for a variety of reasons. Having too much content or the wrong content can be just as detrimental to sales efforts as having...

Part I: What is Sales Enablement Sales enablement has two major purposes. The first is to educate the sales force so that they understand how to sell the product or service effectively. Sales enablement education touches on: Product specifications Industry...

We’ve seen many automated content curation tools (often powered by AI) that claim to curate effective content for employees.  But there is a difference between content CURATION and content AGGREGATION. Technology can aggregate. It collects, sorts, and categorizes...

Do you have a passion for bringing visions to life? Want to work with some of the most interesting clients in the world?  If you are ready to jump into an exciting new position with an innovative company that is poised for growth in 2022, then we invite you to...

The Enablement Group (TEG), a unique and growing sales enablement agency located in Laconia, New Hampshire, announces a rebrand. While the name stays the same, the logo has gotten a refresh. Replacing a green lightbulb with a bold representation of the company's...

Laconia, NH, December 2, 2021 – The Enablement Group (TEG), a leading provider of sales enablement programs and solutions, is proud to announce that the company was formally recognized at Aragon Research Inc.’s annual conference, Aragon Transform, as a 2021 Hot Vendor...

The Enablement Group (TEG), a learning, knowledge management, event and performance support consultancy, is proud to announce its partnership with DREAM Project, a philanthropic organization dedicated to breaking the cycle of poverty and changing destinies in the...